Digital Marketing Design

Fender Digital

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Fender Digital *

Editorial Designs for Fender.com

At Fender, our mission was to enhance SEO for guitar education. To achieve this, we developed hundreds of educational articles featured on our site. Below is a selection of the article artwork that showcases our commitment to engaging and informative content.

Additional Contributions

In addition to my editorial design work, I contributed to various segments of digital marketing, including product page design, infographics, and 360 campaigns.

Danner

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Danner *

Danner Boots Daily Deals Program

During my time at Kamp Grizzly, I directed several projects for the Danner Boots account, including the development of their Daily Deals program. This initiative featured eye-catching newsletter call-to-action designs aimed at driving customer engagement and sales.

Yeti

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Yeti *

Yeti Coolers 360 Ad Campaign

At Kamp Grizzly, I played a key role in the art direction for the Yeti Coolers 360 ad campaign. We built upon Yeti's popular approach of superimposing outdoor lifestyle imagery over the iconic white canvas of their coolers. This creative strategy effectively conveyed the message that the Yeti cooler serves as a blank canvas for all your outdoor adventures and needs.